What is Synthesia AI and How Synthesia AI Works in 2025

What is Synthesia AI and how Synthesia AI works? Synthesia AI is an online tool that converts text into professional videos. It started in 2017 to simplify video creation for everyone.

Users do not need cameras, actors, or studios. Companies like BBC, McDonald’s, and Reuters already use it globally. This article explains all features, use cases, and pricing.

Key Takeaways:

• Synthesia AI creates videos from text easily, using avatars, templates, and text-to-speech technology.
• Supports multiple languages and customization, making it ideal for marketing, e-learning, and corporate communication.
• Limitations include static videos that cannot respond to live questions; advanced plans allow custom avatars and API access.

Also Read: What is Claude AI, How Claude AI Works, and Claude AI vs ChatGPT

What is Synthesia AI?

Synthesia AI is an advanced platform for video creation. It converts written scripts into engaging digital videos. Users can select realistic avatars to present the content. The AI handles narration, visuals, and translations automatically. This eliminates the need for expensive equipment or studios.

Origins and Global Recognition

• Founded by researchers from UCL, TUM, Stanford, and Cambridge
• Launched in 2017 to make video creation simpler
• Quickly became a global leader in synthetic media
• Used by major brands like BBC, Reuters, McDonald’s
• Helps businesses save time and reduce production costs

Key Features of Synthesia AI

Synthesia AI offers multiple features that simplify video creation:

• AI Avatars: Over 230 digital presenters are available.
• Text-to-Speech (TTS): Converts text scripts to natural audio.
• Video Templates: Pre-designed templates improve video structure.
• Custom Backgrounds: Upload images or use free templates.
• Custom Audio: Enterprise plan supports voice uploads.
• Music Library: Add songs from built-in playlists easily.
• HD Videos: Full HD 1920×1080 downloads are available.
• Multi-Slide Videos: Merge several videos into one file.
• Video Updates: Edit text or background anytime.
• Supports Translation: Convert videos into multiple languages.
• Advanced API: Build videos using code for automation.

Also Read: What is ChatGPT and How ChatGPT Works: Complete 2025 Guide

Benefits of Using Synthesia AI

• Saves creators significant time and effort in production
• No prior technical knowledge or editing skills needed
• Produces professional-quality videos for marketing and learning
• Supports multiple languages to reach global audiences
• Ideal for social media, e-learning, and corporate communications

Limitations of Synthesia AI

• AI avatars sometimes appear slightly unnatural or robotic
• Videos cannot respond to live or interactive questions
• Personal plan has limited video credits and length
• Corporate plan required for API access and advanced features
• Knowledge in videos is static and cannot update automatically

How Synthesia AI Works

Synthesia AI works in four simple steps to create videos. Users provide scripts, select avatars, and the AI generates videos automatically. It handles voice, visuals, and timing without extra software.

Step 1: Choose an AI Presenter

• Select from over 40 built-in avatars for your video
• Enterprise users can create custom digital avatars
• Custom avatars require uploading a video and consent
• You can change avatar background, images, and music
• Makes videos more personalized for corporate or educational use

Step 2: Write or Upload a Script

• Type a script or upload an existing video
• AI can duplicate videos in other languages easily
• Choose preferred language, accent, and narrator’s voice
• Script forms the base for the video content
• Enables translation and adaptation for global viewers

Step 3: AI Processes the Script

• Synthesia automatically converts script to a video
• AI synchronizes avatar, voice, and visuals accurately
• Video generation usually completes within a few minutes
• Users can preview the video before final download
• Editing is possible using the built-in editor tools

Step 4: Download or Share Video

• Download videos in Full HD resolution 1920×1080
• Stream or share directly on social media platforms
• Dedicated video sharing pages simplify distribution globally
• Multi-language options allow broader audience engagement
• Videos can be reused or updated anytime easily

Also Read: What is Grok AI? Features, Usage, Versions, and Grok Vs ChatGPT Explained

Advanced Functionalities

• Multi-Clip Videos: Combine multiple videos seamlessly
• Custom Audio: Upload own voice for narration
• API Integration: Automate video creation using software code
• Video Updates: Edit existing video scripts or visuals

Popular Use Cases of Synthesia AI

Synthesia AI is widely used in marketing, learning, and corporate communication. Its AI-driven video creation simplifies complex tasks for teams.

E-Learning and Corporate Training

• Create onboarding tutorials and training materials efficiently
• Update policies or lessons without reshooting videos
• Reduce production time significantly for corporate teams
• Videos explain complex topics more clearly than text
• Suitable for compliance, software, and knowledge sharing

Marketing and Social Media

• Produce product explainers and promotional content quickly
• Use AI avatars to maintain consistent brand identity
• Perfect for YouTube, Instagram, LinkedIn, and other platforms
• High-quality videos help attract audience engagement effectively
• Supports multiple languages for global campaigns

Customer Support and Tutorials

• Transform dense help articles into easy video tutorials
• Improves comprehension for customers with visual guides
• Static videos cannot answer real-time customer queries
• AI assistants like eesel AI offer interactive alternatives
• Videos are effective for first-step guidance or training

E-Commerce and How-To Videos

• Create product demonstrations and tutorials efficiently
• Step-by-step instructions help customers learn quickly
• AI-generated avatars make explanations more engaging
• Suitable for online stores, YouTube, and social campaigns
• Videos can replace text-heavy manuals or guides

Multi-Language Communication

• Supports over 40 languages including Mandarin and Arabic
• Convert a single video into multiple languages easily
• Use up to five languages in one video
• Expands audience reach without producing multiple videos
• Essential for global marketing and international teams

Synthesia AI Pricing and Plans

Here’s a clear summary of Synthesia AI pricing and features:

Notes:

• Free plan suitable for beginners and trial purposes
• Personal plan ideal for short promotional or tutorial videos
• Corporate plan is for large teams and advanced needs
• Custom avatars require video upload and consent compliance

Alternatives to Synthesia AI

While Synthesia AI excels in video creation, other AI tools focus on workflow automation.

eesel AI

• Integrates with helpdesk and internal knowledge bases
• Provides immediate, conversational answers to queries
• Automates tasks like ticket triage and reply drafting
• Dynamic knowledge updates unlike static video content
• Better for customer support and real-time assistance

Choosing Between Tools

• Synthesia AI is best for content creation only
• For interactive help or automation, use AI agents
• Consider workflow needs and audience before selecting
• Videos are great for engagement, not real-time answers
• Both tools serve complementary purposes in organizations

Wind Up

What is Synthesia AI and how Synthesia AI works? It is a powerful AI tool that turns text into video. Businesses save time, reduce costs, and create professional content quickly.

It supports multiple languages, avatars, and video templates. Ideal for marketing, learning, and communication, though static videos cannot answer live questions. Paid plans offer advanced features and customization options.